To find the best talent, recruiters need to follow the new trends and search engine optimization (SEO) is one of them. SEO consists of putting in place good practices to improve the positioning of a web page in the results of search engines such as Google or Bing. Thus, SEO brings visibility to the site and ensures a better targeting of traffic.
In recruitment, SEO consists of improving the job offer’s visibility by developing appropriate methods. While companies have all integrated SEO into their marketing strategy, the most experienced recruiters have also integrated it into their recruitment strategy. In this article we will look at the importance of SEO for recruitment and how to develop the right SEO strategy to optimise recruitment.
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If you are not yet convinced that SEO can add value to your recruitment process, the following information will certainly change your mind.
At present, few job seekers still look at the dedicated pages in newspapers to find suitable advertisements. They no longer listen to the radio or watch TV for this purpose. Today, they prefer online advertisements. It is up to you, as a recruiter, to take this new habit into account. They go to job boards, to the career pages of websites that interest them, to LinkedIn, to Google for Jobs, to Facebook job groups, etc. SEO allows you to expand your online presence and reach the right profiles.
It is true that talent uses all the digital channels mentioned above. But before they land on them, they first do targeted searches on search engines and especially Google. At least, that's what most of them do. The proof: every month, 30% of the requests on Google are related to employment. (Source: Myrecruteo.fr). The expression "job offer" alone generates 10,000 to 100,000 searches per month. A good recruiter cannot ignore these figures. In order for the talent you are targeting to see your ad, you need to get a good position in the search results pages (SERP).